Keep Your Shades in Shape

31 Mar

You should care for your sunglasses like you would any other accessory or piece of jewelry. With some careful handling and maintenance these sunny-day staples can last you through many seasons.

Follow these fool-proof tips to keep your shades in tiptop shape:

  • Always use your eyewear case!  This will avoid frames being sat on, stepped on, or getting damaged from tossing around loosely in your purse. There are great fashionable and trendy options available now so there is no excuse not to accessorize with a case to match not only your eyewear, but even your outfit!
  • Don’t use tissues, toilet paper or especially your clothes to clean your lenses.  This is like machine-washing your dry-clean only!  To avoid scratching your lenses, use a microfiber cleaning cloth and/or cleaning solution.  It’s also important to rinse your lenses when cleaning them. If there is any sand or grit that isn’t rinsed off you could end up rubbing it on the lens and creating scratches.
  • Never leave your glasses on the dashboard of your car.  Excessive heat and cold can cause them to warp. And again, make sure to keep them in their case!
  • Although we all love to do it, using sunglasses as a headband can cause them to scratch and lose their shape.
  • Always have a professional readjust your frames.  If you try to adjust the temples or the nosepiece and don’t really know what you are doing, you could easily cause them to break.
  • If your sunglasses and eyeglasses get oily from a day at the beach, clean them with warm water and a clear dishwashing liquid like Dawn, etc. (just nothing with cream in it).  This cuts grease on your lenses as well as your dishes!

These helpful tips apply to all you spexy people out there who wear eyeglasses too!

Getting to Know Hue

30 Mar

Things are looking warm and bright for 2011. From uplifting honeysuckle to the cool hues of blue, eyewear styles are rich in color this season – even the lenses.

When it comes to eyewear this spring, color is showing face in a big way. From colored lenses to sultry specs, eyewear is definitely a statement piece that will add an instant wow factor to your wardrobe.

Here’s a look at some of the hottest hues in lenses and frames for the coming season:

Take a Tint
Lenses in blue and green pack a punch while amber and rosy tints add femininity.

bebe (BB7017) by Altair Eyewear, Jessica Simpson (J475) by Colors In Optics, Foster Grant (Ice) by FGX, Nicole Miller (Utilitarian) by Signature Eyewear

 

Time to Reflect
Mirrored lenses offer new views on how to change your look.

Diane von Furstenberg (DVF103) by Marchon Eyewear, Michael Kors (M2040) by Marchon Eyewear, Lacoste (L503) by Marchon Eyewear, Ray-Ban (RB8307) by Luxottica

 

Gradient Complexion
From subtle to sexy eyeshadow effects, gradient colored lenses create sexy style.

BCBG (Silk) by ClearVision Optical, Converse Backstage (With the Band) by REM Eyewear, Cinzia (Glamazon) by Cinzia Designs, Rocawear (R384) by Colors in Optics

 

Go To Print
An alternative to solids, frames in colored prints and patterns are bold and playful fashion statements.

Bottega Veneta (BV154) by Safilo Group, Malia (1445) by Miyagi Eyewear, Lilly Pulitizer (Winnie) by Kenmark Group, Miu Miu (VMU08) by Luxottica

Color Me Pretty
Leave the dreary, dull winter behind and warm up in luscious berry tones and creamy neutrals.

Alviero Martini (MK0155) by Grant Italia, Marc Jacobs (MJ 347) by Safilo Group, ete (Malabar) by Optylux Group, Seraphin (Marquette) by Ogi Eyewear

 

Add a Spring to Your Step with Karl Lagerfeld Eyewear

29 Mar

Karl Lagerfeld’s spring 2011 eyewear collection by Marchon Eyewear boasts pure and simple designs with rich textures that are sure to frame any face exquisitely. The distinct “K” logo is hidden within the hinges and subtly amplified by a silver metal bar running down the temples.

A variety of shapes and styles—including retro round, geek chic and flat top aviators—and neutral and tortoise hues,  jazzed up by a punch of color, keep this collection contemporary and upbeat.

Whether you’re a minimalist or fashion forward risk taker, we’re sure you’ll be pleased with all Karl Lagerfeld Eyewear has to offer.

Karl Lagerfeld (KL735, KL735, KL734, KL722, KL720, KL721, KL184, KL178) by Marchon Eyewear

Rachel Zoe’s Stylin’ Eyes and Baby News

28 Mar

Stylist to the stars, Rachel Zoe, didn’t let being pregnant stand in her way of attending lavish events, covering magazines or dressing the rich and famous. In fact, the fashion guru hid her baby bump so discretely that it was almost impossible to tell she had a bun in the oven. Maybe Rachel will slow down a bit to enjoy her new bundle of joy—she gave birth to son Skylar Morrison Berman earlier last week.

Whether or not the fashionista turned reality star takes a break from her hectic styling schedule, it’s safe to say that her baby boy will most likely be the trendiest munchkin on the block.

Check out Rachel rockin’ some of our favorite eyewear trends below:

Rachel Zoe is Fashionably Framed (Image Credit: WireImage, LIFE, PopSugar, Just Jared, jacbeauty.com and styleyourlook.com)

A Tribute to a Fashion Icon: Elizabeth Taylor

25 Mar

The world lost a magnificent lady on March 23, 2011. Elizabeth Taylor, known for being an on- and off-screen siren, social activist and fashionista, was adored by women and fawned over by men. After winning two Academy Awards and earning her top spot in Hollywood, Elizabeth Taylor used her fame as a podium to help fight in the war against AIDS. The beauty with the infamous violet eyes leaves behind an incredible legacy that most couldn’t accomplish in two lifetimes.

Take a look at some of Elizabeth Taylor’s most in vogue eyewear moments as she raised the bar for fashion standards.

Elizabeth Taylor's Eye for Fashion (Image Credit: WireImage, LIFE, ShopCurious and Attic Eyewear)

Protect Your Peepers and the Ocean with Kenny Chesney Costa Shades

24 Mar

Good news for ocean and eyewear lovers alike: Country superstar Kenny Chesney has joined forces with Costa Del Mar and designed his first line of signature sunglasses to directly benefit ocean conservation.

Kenny Chesney’s Limited Edition Costas come in five styles—ranging from sporty wraparounds to feminine squares—that feature unique hand drawn artwork etched inside of the frame, along with Kenny’s signature. Proceeds from the shades will go to Coastal Conservation Association to help with their efforts to protect and restore our oceans.

“The relationship with Costa, and what they stand for, goes hand in hand with the music that I make,” said Chesney.  “It’s important for all generations to be able to enjoy the ocean like I did, and I’m proud to partner with Costa to design a line of signature sunglasses that will help support ocean conservation.”

Kenny Chesney’s Limited Edition Costas are on sale now and can be purchased online at www.costadelmar.com or at any of Kenny’s “Goin’ Coastal” North American concert tour stops.

If you’re in the mood to kick back in your cowboy boots, listen to an infamous country crooner and protect your eyes and the ocean in Costa shades then you’d better check out the dates for Kenny’s tour here before they sell out!

Kenny Chesney's Limited Edition Sunglasses by Costa Del Mar

The King’s Speech Cast Gets Some Lacoste Lovin’

23 Mar

The all-star cast of The King’s Speech continued to reign supreme throughout award season, with the majority of the cast being nominated for their performances at the Screen Actors Guild Awards, Golden Globes and Oscars. While two of our favorite veteran actors, Geoffrey Rush and Helena Bonham Carter, didn’t strike Oscar gold for their supporting roles, they certainly gained well-deserved recognition for their acting chops.

We’ve already seen how handsome fellow cast mate and Oscar winner Colin Firth looks in eyewear, now it’s time to see how Geoffrey and Helena fared.

Geoffrey never failed to show off his dapper style throughout award season, especially in retro and geek chic specs. He looks just as charming (if not more so) in a tortoise pair of Lacoste L616S shades with a keyhole bridge by Marchon Eyewear.

Geoffrey Rush in Lacoste L616 by Marchon Eyewear

Helena, on the other hand, sported round, blacked out sunnies on the red carpet, but it’s nice to see her pretty peepers as she dons pink, butterfly shaped Lacoste L2607 specs by Marchon Eyewear.

Helena Bonham Carter in Lacoste L2607 by Marchon Eyewear

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