Archive | July, 2010

The difference between $5 and $500 sunglasses?

23 Jul

It’s all in the “look” and feel.

We’re throwing “look” into quotations because we’re not only talking about the style and brand type of look, but also the clarity that you’ll see when looking through a pair of shades.

We’d like to help clarify some recent news reports on the differences between low-cost and the more expensive brands of sunglasses.

To start: It’s no secret that people consider sunglasses as much a part of their wardrobe as they do shoes, jeans, jackets and purses. As a rule of thumb, we tell folks that non-prescription sunglasses bought in a traditional retail channel like a drug store or gas station or sunglasses shop will provide your eyes with the protection they need from the sun, no matter the cost. Five bucks or $500, you’re better off wearing a pair of sunglasses than no pair at all. And most people seem to know that, judging by the number of Americans who wear sunglasses: Two in three U.S. citizens, or 196 million of us.

Now, on the topic of protection from ultraviolet rays: It can be confusing.

But essentially, any pair of sunglasses you buy in a retail store has been approved by the U.S. Food and Drug Administration and is considered by the agency to be a medical device. Therefore, all claims on the side of a sunglasses package are regulated by the agency, and any pair of sunglasses approved by the FDA should offer the ultraviolent protection it says it does. (We of course can’t vouch for those pairs you buy off the street…)

We think it’s great that people can have confidence knowing that when they buy a pair of sun-goggles, no matter the cost, they know they’re protecting two of their most important organs.

Where cost comes into play is in the brand name and the polarization to reduce sun glare.

Still, there’s simply no question that some people prefer the look and feel of one brand or style over the other. We think these buying choices are best left to the people, who are smart enough to know which sunglasses fit them best (the mirrors at every sunglasses store or rack display help, too).

So, are designer shades worth the price? Here’s what we say: Buy what makes you happy and feels right.

(By the way, if you want to get brought up to speed on eyewear terms, check out the Eyecessorize glossary, where you’ll learn about everything from Aviators to polarization to photochromic shades. Impress your friends!)

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Fun Facts About Eye Fashions

13 Jul

Armed with a passion for fashion and all things eyewear, I will be bringing you the latest news, trends, tips, celeb sightings and more on the Eyecessorize blog! I’m making it my personal mission to make sure you’ve got the knowledge to go out and build your perfect eyewear wardrobe so you too can be fashionably framed.

For now, have a look at these fun facts:

70% of people who buy sunglasses consider the fit on their face before making a purchase. This is definitely something everyone should do! Eyecessorize has a great face shape guide that will help you find the perfect fit so you will know what to look for when you buy new frames.

76% of Americans believe that a person’s choice of eyeglasses reflects his or her personality. What does your eyewear say about you?

92% of men disagree with the statement “guys don’t make passes at girls who wear glasses.” Girls with glasses are hot!

4 million eyeglass buyers last year were influenced by celebrity eyewear fashions. See the latest looks celebs are wearing.

63% of American adults believe eyeglasses can be described as more fashionable now than they were five years ago. They are one of the hottest and most fun fashion accessories so that would only seem right!

147 million Americans over the age of 18 wear eyeglasses. With an increase of 2.5 million over the last two years, that’s a lot of fabulously framed faces!

What’s your position on these stats? Do you agree?

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