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Don’t Sweat the Fine Print

11 Nov

At some point in life, we will all find ourselves struggling to read the exclusions listed in tiny size six font at the bottom of our Macy’s coupons. Most of us dread the idea of having to buy reading glasses that remind us of our grannies, and instead, strain our eyes and squint to read the fine print.

Luckily, times are changing and readers are no longer ugly, magnifying apparatuses that need to be hidden in bedside tables. So it’s time to swallow your pride, stop squinting—no need to give crows feet more reason to invade the precious skin around your peepers—and get yourself a stylish pair of readers.

To make it a little easier for you, we’ve broken down the latest trends:

Shapes

Shapes can make or break your style. This season, look for retro cat-eye and browline frames or chic aviator sun readers.

Colors

Fall is often synonymous with warm, nature-inspired colors. Get on track this season in luscious vegetal tones, tortoise and color blocking.

Details

We all love details that make an otherwise generic design transform into a quintessential fashion statement. This season get barely there effects with rimless and semi-rimless frames or eye-catching embellishments and metallic details.

These rich colors, fun shapes and and eye-catching details are sure to wipe away any lingering readers blues you may have. And now that you’re jazzed to get some new readers it’s time to accessorize!

Spice up your eyewear collection by incorporating sassy animal prints, bold colors and tribal influences in your cases and eyewear chains.

 

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Try Artsy Laser Cuts from Harve Benard

27 Oct

Three new optical models have been added to the Harve Benard collection this fall. The frames vary in design but share similar elements to unify the line, including rectangular lenses, simple fronts and intricate temple designs. The detailed temples are sure to draw attention to your eyes and face and accentuate delicate features.

HB 593

This rimless metal frame features long, swooping carved metal temples that give it a smooth and sleek feel. The popping shade of royal blue will highlight your eyes, but is also available in black and brown for a more toned down look. Ladies, these frames are smart and catchy and will go great with your business wardrobe.

Harve Benard HB593

Harve Benard (HB593)

HB 590

Fit for the guys or the girls, this unisex frame has temples with stainless steel laser cuts, giving these frames an artsy appeal. These innovative and intelligent frames will have you feeling confident and stylish in no time and are also available in black and brown.

Harve Benard (HB590)

Harve Benard (HB590)

HB 952

This two-toned pair of specs is anything but boring! Angular, leaf-like laser cut temples in this hot shade of pink will have you looking fierce, no doubt about it. If you’re not into pink, don’t worry—these metal frames also come in silver, blue and black.

Harve Benard (HB592)

Harve Benard (HB592)

Think Pink With Eyewear

14 Oct

National Breast Cancer Awareness Month is upon us and it seems now more than ever people are rallying together and rockin’ the signature pink. Whether it’s celebs sporting pink gear or football players tossing the ball in pink gloves, everyone is down for supporting the cause.

Lucky for us eyewear fanatics, some of our favorite brands have joined in to help save the ta-tas. Check out these brands who are doing their part to support this noble cause.

Lacoste

Lacoste invites fashionistas everywhere to help raise awareness and funds for The Breast Cancer Research Foundation with these adorable girly-girl frames. During the month of October, 10 percent of the retail price will be donated  to the foundation. Snag a pair of these uber cute shades from Lacoste.com.

Lacoste LA12657 from the "Pink Croc Collection"

Lacoste LA12657 from the "Pink Croc Collection"

 

BCBGMAXAZRIA

From September 2010 until August 2011, 25 percent of the sales from each pair of BCBGMAXAZRIA Dream sunglasses sold will be donated to Susan G. Komen for the Cure. These oversized, classic styled sunnies, with pink ribbons and inspirational words on the inside of the temples, are a chic way to show your support. They can be purchased from BCBG.com.

BCBGMAXAZRIA Dream Sunglasses

BCBGMAXAZRIA Dream Sunglasses

 

Foster Grant

Foster Grant’s Pink Hope collection features a variety of shapes, ranging from classic aviators, oversized sunnies, sporty shades and sassy readers all with breast cancer ribbon detailing. A portion of proceeds from all sales with be donated to the National Breast Cancer Foundation. Pick up a pair at your local Rite Aid.

Pink Hope Collection from Foster Grant

Pink Hope Collection from Foster Grant

 

Vera Bradley

With classic shapes and a blue/black mosaic color palette, the Victoria and Beverly frames in the Vera Bradley “Loves Me” sunglass collection are feminine and chic. A portion of the proceeds will be donated to The Vera Bradley Foundation for Breast Cancer. For more information visit McGeeGroup.com.

Vera Bradley "Loves Me" (Collection Beverly and Victoria)

Vera Bradley "Loves Me" Collection

 

Oakley

Oakley partnered with the Young Survival Coalition (YSC), the only international non-profit network focused on young women affected with breast cancer, to come up with a truly versatile and fun collection. With seven styles—including ophthalmic frames and snow goggles—to chose from, everyone from sports enthusiasts to fashionistas will find their perfect match. Oakley will donate $20 to YSC for each frame sold. Check out Oakley.com to purchase these sunnies.

Oakley

Oakley

 

Wiley X

Starting in January and continuing through the rest of 2010, Wiley X will donate $2.50 from the sale of each non-polarized pair of its popular Lacey sunglasses and $3.50 from each polarized pair of the line to The Breast Cancer Research Foundation (BCRF). These fashionable shades have a distinct, pink Cotton Candy color on the inside and Coral Pink lenses. Support their efforts and purchase these sporty shades at WileyX.com.

Lacey by Wiley X Eyewear

Wiley X Eyewear

 

Pink Promises

Each style in the Pink Promises collection features a pink ribbon on every temple as a reminder that awareness can save lives. A dollar from each pair of sunglasses and 50 cents from each pair of safety eyewear sold will be donated to breast cancer research and awareness charities. Pink Promises sunglasses can be purchased in PGA Superstore retail locations and Pink Promises safety can be purchased from select Bass Pro Shops stores. Both can be ordered from Cliff Weil at (800) 446-9345.

Pink Promises Collection

Pink Promises Collection

 

Get Your Geek On

5 Oct

What do Malcolm X, Richard Gere, Vince Lombardi, Matt Damon and Kevin Costner all have in common (besides being famous, of course)?

Despite being from a range of different generations, they have all been fans of this vintage, plastic-metal geek styled frame. GEEK EYEWEAR, created by LBI, has breathed new life into this iconic 1950s style through their GEEK 201 frames.

GEEK 201

GEEK EYEWEAR (Geek201)

The design is faithful to its origins; however, some technical refinements, like a double-screw lens locking system and a metal bridge, have been added to provide strength and comfort.

The tortoise-gold frame (also available in black-silver) is sleek and shiny and its bold shape completes the trendy geek-chic look.

Matching vintage plaques on the frame fronts adds to its retro appeal, making this frame a must-have fall fashion accessory.

New EMPORIO ARMANI Fall Collection

24 Sep

The new 2010/2011 EMPORIO ARMANI collection glams it up this fall. With their urban spirit and contemporary appeal, the new line features original details, strong-impacting color effects and modern shapes.

EA 9706/S

EA 9706S

Going for the superstar, oversized look this fall? You’re in luck. The EA 9706/S model features an ample and rounded shape enhancing the metropolitan-chic appeal, with a hint of vintage Jackie-O. The lenses are left open at the sides for an elegant, “see-through” effect. The detailed metal eagle symbol decorates the temples and provides the finishing touch for these must-have sunnies.

EA 9667

EA 9667

These women’s optical frames are in pure Fifties style, with beautifully contrasting colors and materials. This model is smart and sophisticated and carries a trendy edge for all of you fashion-forward ladies out there. The colors play with the contrast between the acetate front and the steel temples, in a perfect mix of materials.

EA 9674

EA 9674

For the fellas who want to look sharp for that upcoming interview or hoping to impress that cute girl at the coffee shop, here’s your hot ticket. Model EA 9674 offers a linear and modern design, underscored by original color effects that will be sure to set you apart. The frames are bold and the touch of accenting color provides an eye catching effect.

New Straight-Grain Series by OGI Eyewear

13 Sep

OGI Eyewear introduces the Straight-Grain Series, a truly unique addition to this fall’s upcoming trends. Fashionista meets tree-hugger seems to be the theme here with stylish, chic frames that have a grainy, wood finish. Inspired by the subtle layers of a Northwood’s conifer, each style gives the feeling of rustic craftsmanship while staying in-tune with the latest shapes in contemporary fashion.

The Straight-Grain Series beautifully juxtaposes soft sweeping curves and diligently placed metal inserts with an aggressively brushed matte finish. This inventive finishing technique allows no two models in the series to look identical—what better way to stand out as a trendsetter this season?

8046

OGI Straight-Grain Series 8046

Ever wonder what the classic aviator would look like if it was whittled out of wood? Well, here is it in all its glory. The 8046, an adapted version of the classic aviator style merges the durability of acetate with the lightweight look and feel of deserted driftwood. Using a unique brushing technique and strategically placed rivets, the exclusive styling emphasizes elegance and confidence in its vintage origin.

7139

OGI Straight-Grain Series 7139

Inspired by the vintage woody beach station wagons of the 1950’s, the latest addition to the Straight-Grain Series is the 7139. Soft curves, deep hues and the bold frame work well if you’re going for the nerdy, but sexy look.

Heritage Into Modernity

8 Sep

This fall, VALENTINO sunglasses re-introduces the classic V-logo in a contemporary note. Three new acetate sunglasses reveal a mixed vintage charm with an avant-garde flavor. The sunglasses’ stems all feature the elegant pale gold V-logo with the brand name engraved.

The VAL 5747/s model presents an angular, modern design and is available in rouge-noir or black with tinted lenses.

Valentino (VAL 5747)

Valentino (VAL 5747)

The VAL 5749/s model with its seductive cat’s-eye shape is available in a black, tortoiseshell or ivory frame with tinted lenses. The ivory model features a black matte V-logo.

Valentino (VAL5749)

Valentino (VAL5749)

The VAL 5750/s model is both rounded and oversized and available in a hazelnut-or grey-striped frame with tinted lenses.

All models will be available in VALENTINO boutiques and high-end eyewear stores from Autumn 2010.

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