Find Simple Serenity in PURE Eyewear

New partners PURE Eyewear and Legacie teamed together this year to supply all of you with brilliantly designed rimless eyewear. In case you’re not up to speed with PURE Eyewear technology, here’s a rundown that’s sure to fascinate you:

Each frame is crafted from a single strand of wire that is threaded through holes in the lenses. The wire is made of a new material called Xanadium, which is a high-performance alloy that is corrosion and acid resistant. The frame is incredibly lightweight and the design withstands without screws, hinges or compression mounts and sometimes even without nose pads.

Cutting edge technology and contemporary influences collide to create cohesive, futuristic designs in an array of shapes suited for any face.

PURE Eyewear by Legacie

Find Sweet Simplicity in New ProDesign Specs

While on your quest for the perfect specs, it can sometimes be a struggle to find the perfect balance between sophisticated style and sporty functionality. Well, you won’t need to look any further because ProDesign has unveiled a new frame in their Essential collection and it is bound to exceed your demands.

Introducing nine new shapes fit for both men and women, ProDesign kept these frames clean and classic, but with a fun twist. Comfort and durability took top priority, as the Essential collection was created from a variety of materials, including soft to the touch rubber surfaces. Sharp, colorful lines brighten up the design and modern shapes—including soft rectangles, squares and ovals—keep these specs fresh and trendy.

Essential Collection (1379) by ProDesign

Sporty and Spicy Shades from Lacoste

Ready to shake the winter blues? So are we, which is why we’re happy that Lacoste pulled out all the stops for their spring/summer 2011 sunwear collection. Vibrant colors, piqué textures, detailed bridges and mixed materials offered in an array of retro and modern shapes will definitely have you thinking about balmy summer weather.

The collection, featuring unisex, women’s and men’s styles, is inspired by the brand’s heritage and authentic sporting roots. Contemporary designs take form in practically every shape imaginable—sultry cat-eyes, futuristic shields, modified aviators, retro-rounds, dramatic squares and elegant butterfly shapes—making it close to impossible to choose just one.

One look at these Lacoste sunnies by Marchon Eyewear and you’ll be ready to face the approaching warmer months in style.

Lacoste by Marchon Eyewear

Barely There Axiom Specs by ProDesign

Simplicity is the main ingredient in ProDesign’s new Axiom line. Delicate frame fronts appear in rimless, semi-rimless and fully rimmed styles, with soft metal accents. The flawless design is further advanced by featuring hinge-less technology.

Taking cue from the jewelry industry, ProDesign crafted a simple “s” shape where the hinge would typically be, making the temple thinner and more flexible. ProDesign relied on PVD coatings to ensure that the finish wouldn’t peel, making these specs as durable as they are trendy.

While ProDesign certainly put plenty of thought into the technology, the bottom line is that these frames convey effortless style that will complement almost any face shape. The Axiom collection comes in seven different styles, each available in four colors. Find which one is right for you!

Axiom (6110) by ProDesign

Look Clean and Classic in LBI Aviators

The military-inspired look has taken the fashion industry by storm, which is why these LBI aviators are a quintessential addition to your wardrobe.

Referencing the 1940s war era, LBI has revamped the classic frame to reflect a more vintage, yet fashion forward, vibe. This PZ-008 model is constructed of durable Monel and features polarized Plano lenses to eliminate glare.

Not only are these shades trendy, they’re practical. The clean and simple lines of this frame will add flair to your get-up without being overwhelming.

PZ008 aviators by LBI

Glow in the Dark Sunglasses

Looking for the latest cool thing in sunglasses? Well here it is: Converse has launched its Glow-In-The-Dark sunglasses as its latest addition to the brand’s eyewear collection with partner REM Eyewear. During the day these frames will look like frosted ice with dark 100% UV protection lenses. While you go about your daily business outdoors, these cutting edge sunnies will be absorbing sunlight then once things go dark the fun begins! Now is the time to wear your sunglasses at night.

Converse Glow-In-The-Dark by day

Converse Glow-In-The-Dark by night