Getting to Know Hue

Things are looking warm and bright for 2011. From uplifting honeysuckle to the cool hues of blue, eyewear styles are rich in color this season – even the lenses.

When it comes to eyewear this spring, color is showing face in a big way. From colored lenses to sultry specs, eyewear is definitely a statement piece that will add an instant wow factor to your wardrobe.

Here’s a look at some of the hottest hues in lenses and frames for the coming season:

Take a Tint
Lenses in blue and green pack a punch while amber and rosy tints add femininity.

bebe (BB7017) by Altair Eyewear, Jessica Simpson (J475) by Colors In Optics, Foster Grant (Ice) by FGX, Nicole Miller (Utilitarian) by Signature Eyewear

 

Time to Reflect
Mirrored lenses offer new views on how to change your look.

Diane von Furstenberg (DVF103) by Marchon Eyewear, Michael Kors (M2040) by Marchon Eyewear, Lacoste (L503) by Marchon Eyewear, Ray-Ban (RB8307) by Luxottica

 

Gradient Complexion
From subtle to sexy eyeshadow effects, gradient colored lenses create sexy style.

BCBG (Silk) by ClearVision Optical, Converse Backstage (With the Band) by REM Eyewear, Cinzia (Glamazon) by Cinzia Designs, Rocawear (R384) by Colors in Optics

 

Go To Print
An alternative to solids, frames in colored prints and patterns are bold and playful fashion statements.

Bottega Veneta (BV154) by Safilo Group, Malia (1445) by Miyagi Eyewear, Lilly Pulitizer (Winnie) by Kenmark Group, Miu Miu (VMU08) by Luxottica

Color Me Pretty
Leave the dreary, dull winter behind and warm up in luscious berry tones and creamy neutrals.

Alviero Martini (MK0155) by Grant Italia, Marc Jacobs (MJ 347) by Safilo Group, ete (Malabar) by Optylux Group, Seraphin (Marquette) by Ogi Eyewear

 

The King’s Speech Cast Gets Some Lacoste Lovin’

The all-star cast of The King’s Speech continued to reign supreme throughout award season, with the majority of the cast being nominated for their performances at the Screen Actors Guild Awards, Golden Globes and Oscars. While two of our favorite veteran actors, Geoffrey Rush and Helena Bonham Carter, didn’t strike Oscar gold for their supporting roles, they certainly gained well-deserved recognition for their acting chops.

We’ve already seen how handsome fellow cast mate and Oscar winner Colin Firth looks in eyewear, now it’s time to see how Geoffrey and Helena fared.

Geoffrey never failed to show off his dapper style throughout award season, especially in retro and geek chic specs. He looks just as charming (if not more so) in a tortoise pair of Lacoste L616S shades with a keyhole bridge by Marchon Eyewear.

Geoffrey Rush in Lacoste L616 by Marchon Eyewear

Helena, on the other hand, sported round, blacked out sunnies on the red carpet, but it’s nice to see her pretty peepers as she dons pink, butterfly shaped Lacoste L2607 specs by Marchon Eyewear.

Helena Bonham Carter in Lacoste L2607 by Marchon Eyewear

Mila Kunis Sizzles in Lacoste Shades

Mila Kunis has been on Hollywood overdrive since the release of her critically acclaimed film Black Swan. Besides supporting the endless movie promotions and premieres, the actress has received impressive accolades for her performance as the rival ballerina to Natalie Portman’s character, resulting in a Golden Globe and Screen Actors Guild Award for best supporting actress.

After months of grueling ballet training, dropping 20 pounds, promoting the film and surviving the stressful award season, it looks like Mila can finally sit back and enjoy the limelight.

She definitely looks vibrant and healthy in oversized Lacoste L110 shades with rosy, gradient lenses by Marchon Eyewear.

Mila Kunis in Lacoste L110 by Marchon Eyewear

Sunnies are red, specs are pink, eyewear really is the best gift don’t you think?

Valentine’s Day is right around the corner and we know you’re probably twiddling your thumbs trying to conjure up a creative gift for your significant other. Candy hearts, chocolates, teddy bears and flowers are great, but it’s time to stray away from the norm and get that special someone in your life a thoughtful surprise that they will remember and actually use, like a pair of hot new shades or specs.

Eyewear is a gift that can be worn year round and what’s better is that there’s no such thing as having too many pairs. No matter who is on Cupid’s shopping list, we guarantee that they’ll instantly fall in love once they set their eyes on one of our Valentine themed suggestions.

If you’re worried that you won’t be able to pick out the right frame for your loved one, feel free to freshen up on eyewear tips by perusing our previous blog posts about how to flatter certain facial features or what frames work with different face shapes.

Make your Valentine swoon with one of these pretty in pink or fiery red frames and you just might get a sugary sweet kiss in return.

 

Tod's Eyewear (TO0030) by Marcolin; Lacoste (L612S) by Marchon Eyewear; DKNY (DY4071) by Luxottica; Brendel (901002) by Tura; bebe (BB7008) by Altair Eyewear; Marc by Marc Jacobs (MMJ 476) by Safilo Group; Face a Face (Garbo) by Face a Face; BCBG (Velia) by ClearVision Optical

Sporty and Spicy Shades from Lacoste

Ready to shake the winter blues? So are we, which is why we’re happy that Lacoste pulled out all the stops for their spring/summer 2011 sunwear collection. Vibrant colors, piqué textures, detailed bridges and mixed materials offered in an array of retro and modern shapes will definitely have you thinking about balmy summer weather.

The collection, featuring unisex, women’s and men’s styles, is inspired by the brand’s heritage and authentic sporting roots. Contemporary designs take form in practically every shape imaginable—sultry cat-eyes, futuristic shields, modified aviators, retro-rounds, dramatic squares and elegant butterfly shapes—making it close to impossible to choose just one.

One look at these Lacoste sunnies by Marchon Eyewear and you’ll be ready to face the approaching warmer months in style.

Lacoste by Marchon Eyewear

Think Pink With Eyewear

National Breast Cancer Awareness Month is upon us and it seems now more than ever people are rallying together and rockin’ the signature pink. Whether it’s celebs sporting pink gear or football players tossing the ball in pink gloves, everyone is down for supporting the cause.

Lucky for us eyewear fanatics, some of our favorite brands have joined in to help save the ta-tas. Check out these brands who are doing their part to support this noble cause.

Lacoste

Lacoste invites fashionistas everywhere to help raise awareness and funds for The Breast Cancer Research Foundation with these adorable girly-girl frames. During the month of October, 10 percent of the retail price will be donated  to the foundation. Snag a pair of these uber cute shades from Lacoste.com.

Lacoste LA12657 from the "Pink Croc Collection"

 

BCBGMAXAZRIA

From September 2010 until August 2011, 25 percent of the sales from each pair of BCBGMAXAZRIA Dream sunglasses sold will be donated to Susan G. Komen for the Cure. These oversized, classic styled sunnies, with pink ribbons and inspirational words on the inside of the temples, are a chic way to show your support. They can be purchased from BCBG.com.

BCBGMAXAZRIA Dream Sunglasses

 

Foster Grant

Foster Grant’s Pink Hope collection features a variety of shapes, ranging from classic aviators, oversized sunnies, sporty shades and sassy readers all with breast cancer ribbon detailing. A portion of proceeds from all sales with be donated to the National Breast Cancer Foundation. Pick up a pair at your local Rite Aid.

Pink Hope Collection from Foster Grant

 

Vera Bradley

With classic shapes and a blue/black mosaic color palette, the Victoria and Beverly frames in the Vera Bradley “Loves Me” sunglass collection are feminine and chic. A portion of the proceeds will be donated to The Vera Bradley Foundation for Breast Cancer. For more information visit McGeeGroup.com.

Vera Bradley "Loves Me" Collection

 

Oakley

Oakley partnered with the Young Survival Coalition (YSC), the only international non-profit network focused on young women affected with breast cancer, to come up with a truly versatile and fun collection. With seven styles—including ophthalmic frames and snow goggles—to chose from, everyone from sports enthusiasts to fashionistas will find their perfect match. Oakley will donate $20 to YSC for each frame sold. Check out Oakley.com to purchase these sunnies.

Oakley

 

Wiley X

Starting in January and continuing through the rest of 2010, Wiley X will donate $2.50 from the sale of each non-polarized pair of its popular Lacey sunglasses and $3.50 from each polarized pair of the line to The Breast Cancer Research Foundation (BCRF). These fashionable shades have a distinct, pink Cotton Candy color on the inside and Coral Pink lenses. Support their efforts and purchase these sporty shades at WileyX.com.

Wiley X Eyewear

 

Pink Promises

Each style in the Pink Promises collection features a pink ribbon on every temple as a reminder that awareness can save lives. A dollar from each pair of sunglasses and 50 cents from each pair of safety eyewear sold will be donated to breast cancer research and awareness charities. Pink Promises sunglasses can be purchased in PGA Superstore retail locations and Pink Promises safety can be purchased from select Bass Pro Shops stores. Both can be ordered from Cliff Weil at (800) 446-9345.

Pink Promises Collection

 

Tennis Pros Up Their Game With Sporty Shades

Emotions ran high as the US Open came to a close this week after a competitive run at NYC’s Arthur Ashe Stadium. The blazing sun had many players wearing athletic shades to keep their A-game up and distracting glare out while protecting their peepers from harmful UV rays.

Besides being practical, these sunnies made a great addition to the tennis players’ meticulous, and often prepped-out, style.

For all of you sports enthusiasts and fashionistas out there, check out how players rocked the court and their outfits as they battled for the coveted title.

Yaroslava Shvedova showed off her sleek physique in a white Lacoste tank with black trim and sleek black shades as she celebrated her victory after winning a doubles match.

Photo Credit: USOPEN.org

Janko Tipsarevic relied heavily on his Oakley True Digital corrective lenses for unparalleled precision and accuracy in vision as he advanced against Andy Roddick. The semi-rimless highlighter black frame he rocked tied in nicely with his shirt completing his simple sporty yet eye-catching style.

Photo Credit: USOPEN.org

Samantha Stosur looked both powerful and feminine in a purple Lacoste tank and shorts as she pummeled the ball to the other side of the court for a triumphant win against Sara Errani. She chose a sporty, white Oakley photochromatic frame for a bold look to carry her into victory.

Photo Credit: USOPEN.org

Arnaud Clement complemented his classic Lacoste tennis polo with dark brown wraparound sunglasses. He added a pop of color to his neutral outfit with a bold blue bandana, making his style funky and original.

Photo Credit: USOPEN.org