Tag Archives: Viva International Group

All Eyes On Spring 2011 Eyewear Trends

10 Mar

Full of chic shapes, dazzling details and warm colors, eyewear this spring is making a statement. From geek chic looks to retro influences and sporty inspirations, there are endless options that offer something for everyone.

Women’s eyewear trends include:

Retro Prep

With influences from the ‘50s and ‘60s, this trend is one part sass and one part class. Cat-eyes are still on top – in extreme or relaxed, teardrop styles. Bold browline frames are must-haves for geek chic prepsters, and trendsetters will drool over new, round shapes taking center stage. Ladylike hues of tortoise, pinks, creamy neutrals and pearly finishes are fresh, while vivacious hues or pops of color are flirty.

Miyagi Eyewear (Jane) by Miyagi Eyewear; Elizabeth and James (Fairfax) by Absolute Black; Chloe (CL2196) by L'Amy America; Seraphin (Marquette) by Ogi Eyewear

Disco Diva

The decade ruling fashion this spring is, without a doubt, the 1970s. Disco queens will delight in the groovy eyewear options that have burst onto the scene. When it comes to sunglasses this season, bigger is better and the squoval (squared oval) is king. Luscious berry tones, tonal and marbleized effects, bedazzled details, gradient lenses and rose or amber tinted lenses are quintessential.

ete (Roque) by Optylux Group; Roberto Cavalli (RC587) by Marcolin; Amadeus (A922) by Optimate; bebe (BB7017) by Altair Eyewear

Urban Edge

Sporty and downtown styles collide for a look that is uber edgy and chic. Smoky gradients, bold metal accents and luxurious leathers add daring details to shields, aviators and geometric shapes. Adrenalin junkies and daredevils get their fix in mixed-media frames, fashion forward cut outs and rebellious blacks. Mirrored or blacked out lenses add panache and show off a futuristic vibe perfect for any fierce fashionista.

Jessica Simpson (J500) by Colors In Optics; FYSH (F3430) by Wescan Optical; Humphreys (583003) by Tura; Nicole Miller (Intertwined) by Signature Eyewear

The latest eyewear looks for men include:

Modern Heritage

Taking cues from simpler times, eyewear this season is all about clean, classic styles from the past with a modern touch. Round frames – a la John Lennon – have emerged as a key shape for specs and sunglasses in wire or plastic. Geek chic browline and wayfarer styled frames continue to rule the streets and are more dashing than ever. Keyhole bridges also add charming detail to these dapper styles.

Randolph Engineering (P3) by Randolph Engineering; Kata (K198) by Legacie; Zense (7612) by ProDesign; Tru Trussardi (TR12815) by Charmant

Street Pop

Eyewear this spring is sporty and spicy, giving men the perfect chance to pump up their style. Shields are an absolute must, as well as colored lenses that add spunk to typical guy frames. Tough metal details or matching black frames and lenses are ultra sleek and mysterious, while floating lenses take frames into the styles of tomorrow. Thick plastics, white, blue and two-toned frames keep things fun and fresh.

Umbro (UMU901) by Nouveau Eyewear; Nike Vintage (EV0601) by Marchon Eyewear; Face a Face (Macho) by Face a Face; Bolle (Crown) by Bushnell Performance Optics

Globe Trotter

Worldly styles, textures and details prove to be great inspirations for men’s fashion, especially when it comes to eyewear. Frames this spring are sultry, yet earthy, with intriguing details and natural colors. Rustic wooden frames or accents and rich leathers make the look chic and effortless. Aviators command attention in both classic and updated styles, with the navigator (squared aviator) showing face as well.

Gucci (GG1943) by Safilo Group; OGA Vitra (6750) by Morel Eyewear; Cazal (8003) by Ultra Palm Optical; William Rast (WR1004) by Viva International Group

 

Make sure to check out these other fabulous frame suggestions!

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Shades Make a Splash at GBK Oscars Lounge

8 Mar

Yesterday we were privy to what kind of treasures music artists were offered at the Grammy Lounge, and today we have the inside scoop about what Hollywood’s top actors got to choose from at the GBK Oscars gifting lounge before the big show.

William Rast Eyewear by Viva International Group was among the exclusive goods and services available at the GBK Oscars lounge. Major styles from the collection included aviators, cat-eyes, oversized and mixed material, just to name a few.

As everyone in Tinseltown knows, if you’re a celebrity, you need a pair (or a closet full) of shades to hide from the paparazzi. What better way to please a room full of celebs than with endless options from William Rast Eyewear?

Check out how these hot A-listers rocked William Rast’s signature looks:

Teri Hatcher, Terrell Owens, Brooke Adams and Tony Shalhoub, Constantine Maroulis, Boris Kodjoe and Raven Symone in William Rast Eyewear by Viva International Group

Fashionable Femme Catherine Deneuve Lunettes Specs

3 Mar

Refined elegance is what it’s all about in Catherine Deneuve Lunettes 2011 collection by Viva International Group. Ladies, if you love to strut the latest trends, but like to remain age appropriate, these are the specs for you.

Inspired by the artistry and craftsmanship of fine jewelry, this collection showcases delicate rope chain detail as well as the signature “CD” logo treatments along the temples. The three new styles are available in soft metallic or rich, vibrant hues in a variety of shapes that are destined to make you look like the sophisticated diva that you are.

Check out the new frames below:

Catherine Deneuve Lunettes (CD 293 & CD 295 & 294) by Viva International Group

Bikers Find Bliss in New Harley-Davidson Eyewear

10 Jan

Love your motorcycle, but can’t find the right prescription sunwear that blocks the sun, dirt, wind or whatever element Mother Nature throws at you? Well, biker dudes rejoice because Harley-Davidson Eyewear by Viva International Group has designed the HDX 822 model with just you daredevils in mind.

These heavy-duty shades feature a 6 base sunglass design concept with a 5 base RX insert, polycarbonate lenses, rubber temple tips and an interchangeable rubber brow nasal flange. The result: A badass goggle-shield mashup that will keep your peepers safe and sound during your Sunday joyride.

Get the look in black, gunmetal or taupe, complete with gray lenses.

Harley-Davidson (HDX 822) by Viva International Group

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